This is certainly no surprise to me; Not only is Facebook less economical from initial impressions, the performance is a dead giveaway.
Here’s a sweet and to the point rundown of how they bat heads.
If you had to pick one to dump money into, it should always be Google (for the time being); unless you’ve got a lot of cash to drop, then maybe a less-than-double-digit percentage of your online advertisement funds should go on Facebook.
(This is not to say Facebook, if leveraged right is an economical choice for customer relations!)
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